Getting your stuff published
Every so often, I think it's important to remind everyone about how to get information into Fusion and/or the Arts, Etc. column that runs each week on Wednesdays in the daily paper and on Thursdays in Fusion. Here are a few guidelines:
Send it to the right place: Send releases by e-mail to plusfusion@uticaod.com. Club listings have to be sent to clublist@uticaod.com (by 5 p.m. Monday before the Thursday publication date). If you're looking to place an ad, that's a completely separate department and one the newsroom has no interaction with. In fact, we see the ads that run in our newspaper the same time you do - when the newspaper is delivered.
Be on time: Submitting press releases at least two weeks ahead of publication date is best since I work about a week ahead for Fusion. Anything that comes in later than a week before most likely won't get in because of time and space constraints. (Fusion and Arts, Etc. items run on the weekend they are happening.)
Be accurate: If your press release isn't accurate or doesn't include the important information - what, when, where, cost, contact person - then we can't print it. And if you get a call from us asking for that information, get back to us right away, or we won't be able to print the information.
Send the right shot: We appreciate photos. However, only certain types reproduce well in print. Logos, shots of large groups and photos copied off a Web site don't fall into that category. Photos should be at least 300 dpi, 5 inches wide with no weird Photoshop effects. Basically, if they don't look professional, please don't bother sending them.
Know the publication: Fusion is an arts and entertainment publication. It's not a frat house bulletin board. So, bar drink specials and booty shake contests, for the most part, won't get into Fusion - unless there's something really special about them - like if Beyonce is going to be there.
Ask: If you're sending releases and they're not getting in, call or e-mail me at cbaber@uticaod.com or 792-5013. If your release is not getting in, either we're not getting them or Fusion isn't the place for your event. (If Fusion isn't the place, we send your release to our calendars, where a whole 'nother group of people put them together.)
Hope this helps!
Send it to the right place: Send releases by e-mail to plusfusion@uticaod.com. Club listings have to be sent to clublist@uticaod.com (by 5 p.m. Monday before the Thursday publication date). If you're looking to place an ad, that's a completely separate department and one the newsroom has no interaction with. In fact, we see the ads that run in our newspaper the same time you do - when the newspaper is delivered.
Be on time: Submitting press releases at least two weeks ahead of publication date is best since I work about a week ahead for Fusion. Anything that comes in later than a week before most likely won't get in because of time and space constraints. (Fusion and Arts, Etc. items run on the weekend they are happening.)
Be accurate: If your press release isn't accurate or doesn't include the important information - what, when, where, cost, contact person - then we can't print it. And if you get a call from us asking for that information, get back to us right away, or we won't be able to print the information.
Send the right shot: We appreciate photos. However, only certain types reproduce well in print. Logos, shots of large groups and photos copied off a Web site don't fall into that category. Photos should be at least 300 dpi, 5 inches wide with no weird Photoshop effects. Basically, if they don't look professional, please don't bother sending them.
Know the publication: Fusion is an arts and entertainment publication. It's not a frat house bulletin board. So, bar drink specials and booty shake contests, for the most part, won't get into Fusion - unless there's something really special about them - like if Beyonce is going to be there.
Ask: If you're sending releases and they're not getting in, call or e-mail me at cbaber@uticaod.com or 792-5013. If your release is not getting in, either we're not getting them or Fusion isn't the place for your event. (If Fusion isn't the place, we send your release to our calendars, where a whole 'nother group of people put them together.)
Hope this helps!
posted by Fusion at
7:03 AM
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