Wednesday, July 16, 2008

Boilermaker is Utica's baby

That road race that has put Utica, N.Y., on the map is the Utica Boilermaker Road Race. It always has been referred to as Utica’s race, and it always should be.

 

Some have suggested a more regional approach to marketing the event, but the fact is, the Boilermaker was born and raised in Utica. It begins in Utica, it runs through Utica, and it ends in Utica.

 

Tim Reed, the Executive Director of the race, has said he wants it to be an event “that is open to everybody.” But it already is that, and much more.

 

For 31 years now, most have referred to the 15K as the Utica Boilermaker. There’s no need for a name change now.     

 

 

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