Delaney: An SI quilt?
One of my colleagues doesn't subscribe to Sports Illustrated because he's hesitant to take on additional bills.
"With the ponchos, sweatshirts and other gifts, you can clothe yourself in an SI subscription," one of our co-workers said, mostly word-for-word.
Why can't you sleep under a special SI gift?
How about, as the company's special gift to us with each new subscription, putting a certain number of famous covers on a quilt or blanket? Then, when a sports fan goes to a game on a chilly evening, or falls asleep on the couch watching his favorite team, the SI subscriber can do so covered by history.
For an extra price, say $9.99, the fan gets to choose magazine covers for his blanket or quilt. It's a personalized gift, better make that price $19.99.
"With the ponchos, sweatshirts and other gifts, you can clothe yourself in an SI subscription," one of our co-workers said, mostly word-for-word.
Why can't you sleep under a special SI gift?
How about, as the company's special gift to us with each new subscription, putting a certain number of famous covers on a quilt or blanket? Then, when a sports fan goes to a game on a chilly evening, or falls asleep on the couch watching his favorite team, the SI subscriber can do so covered by history.
For an extra price, say $9.99, the fan gets to choose magazine covers for his blanket or quilt. It's a personalized gift, better make that price $19.99.



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