Delaney: It's a TV world
The Section III boys and girls basketball pairings won't be released until 3 p.m.
Time Warner Cable Sports has exclusive rights to the tournament, and information won't be released to other media outlets until this afternoon. TWCS will air the pairings at 2:30. The boys and girls committees met this morning to establish team seedings in the seven classes. Boys first-round games are Tuesday. Girls go Wednesday and Friday.
I'd be interested to know how much - if any - Time Warner paid to televise the seedings. It must be a pretty nice sum for the cable network to earn exclusivity. Why else would Section III shut out all other media outlets, including some that have devoted more of its resources to high school sports than Time Warner?
In an interview late Sunday afternoon, Section III executive director John Rathbun declined to reveal the financial amount of the Time Warner contract, which expires at the end of the school year. The current three-year deal is for TWCS to cover more than 50 high school athletic events.
It's terrific the seedings are going to be televised - boys and girls , which are being shown for the first time. I appreciate television is a powerful medium and can reach an audience other media outlets cannot. The coaches know the class seedings at this point in the day. Some attended the meeting, held at Time Warner in Syracuse, and others were notified later by league representatives. Players will find out, too. The information will get around.
Time Warner's show would not be sabotaged by a mass release earlier in the day. Their show would offer another voice in the coverage of high school basketball.
Why not let everyone in on it?
"We're trying to promote the sport and we have Time Warner involved," Rathbun said. "We're talking about small steps and we're not going to please everyone. Overall, it's what is in the best interest of the sport."
Time Warner Cable Sports has exclusive rights to the tournament, and information won't be released to other media outlets until this afternoon. TWCS will air the pairings at 2:30. The boys and girls committees met this morning to establish team seedings in the seven classes. Boys first-round games are Tuesday. Girls go Wednesday and Friday.
I'd be interested to know how much - if any - Time Warner paid to televise the seedings. It must be a pretty nice sum for the cable network to earn exclusivity. Why else would Section III shut out all other media outlets, including some that have devoted more of its resources to high school sports than Time Warner?
In an interview late Sunday afternoon, Section III executive director John Rathbun declined to reveal the financial amount of the Time Warner contract, which expires at the end of the school year. The current three-year deal is for TWCS to cover more than 50 high school athletic events.
It's terrific the seedings are going to be televised - boys and girls , which are being shown for the first time. I appreciate television is a powerful medium and can reach an audience other media outlets cannot. The coaches know the class seedings at this point in the day. Some attended the meeting, held at Time Warner in Syracuse, and others were notified later by league representatives. Players will find out, too. The information will get around.
Time Warner's show would not be sabotaged by a mass release earlier in the day. Their show would offer another voice in the coverage of high school basketball.
Why not let everyone in on it?
"We're trying to promote the sport and we have Time Warner involved," Rathbun said. "We're talking about small steps and we're not going to please everyone. Overall, it's what is in the best interest of the sport."



2 Comments:
Amen!
They have much bigger things to worry about than being on TV, especially in these times of total fiscal uncertainty.
If their goal is to create a shopw like the one as the NCAAA seeds are cosen, I say, "good luck!"
TWCS's interest in this matter was born in the good work of journalists like you Anne. Absent your and others past efforts, who'd care?
The world is round. Hopefully the schools will remember that the next time they sandbag the girl who brought them to the party to begin with.
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